As the saying goes: the awarding of a fish, is to delegate to the fisheries.
At present wind turbine manufacturers and cooperative relations between the two often co-exist:
One is the traditional "trade" deal, manufacturers must provide to agents post profits, as market development, brand value, value-added work has become agents of the matter. Such cooperation is a typical "to the awarding of the fish".
One is in addition to a reasonable profit products, manufacturers are providing more marketing, finance, human resources management and other aspects of output, brands and businesses to seek long-term, healthy development. Such cooperation is the hummingbird, and other outstanding enterprises initiated by the "grant of a fishing" type of cooperation between the manufacturers.
At present, many outstanding enterprises adjust channel development strategies, and explore business (brand) and the channels of long-term, healthy and cooperative relations. Such as Hewlett-Packard painstakingly built, "the University of agents," the company regularly sent agents Erie to participate in the Beijing University MBA training. These are all that the modern enterprise increasingly focus on improving the quality of the members of channels, changes in the way of doing business and means of upgrading. Hope that through training, advanced management experience in output, sales and marketing network shape the core of competitiveness
At the same time, many far-sighted Zhuo agents are also thinking of how to change the face of the market environment » Investigation revealed that: Agents want the most is - "effective marketing methods." That is, agents for enhancing self-management ability urgent wish.
"Delegate to the fish, as a delegate to fish" by the implication of the concept represents a new type of cooperation between the manufacturers trend.
As a small wind generator to the Chinese leader in the Hefei hummingbird Motor Co., Ltd. In addition to "technological innovation", in management, marketing, and so is more accumulation of industry experts, particularly in the construction and marketing network, marketing Profound understanding of the "grant of the fish, as a delegate to fish" philosophy.
Hummingbird company from the start manufacturers focus on building long-term cooperation between the "Orange Partner Program."
Hummingbird and agents of the "orange partnership" There are three obvious characteristics:
1, focus on the future of the transactions, pay attention to the cultivation of strategic relations, from the start inculcating "to the awarding of the fish, and fisheries is to delegate to the" thinking, and to practical actions (such as management of infiltration and equity business, employ agents When the consultants, etc.) to strengthen this idea, so that agents fully believe.
2, from commitment to customers to make money, into a commitment to improve the ability of customers to make money - management, marketing, distribution efficiency. These mainly include: the depth of distribution, to the customer when the business consultants, the implementation of key customer management, enhance agent training, construction of learning-oriented agent team.
3, close customer relationships and achieve risk-sharing, benefit-sharing, information sharing system integration business.
"Orange Partner Program" aims, under the guidance of hummingbird companies not only to strengthen the enterprise's own team of construction, the introduction of a large number of advanced management ideas and rich in actual combat experience of high-quality personnel, while the full implementation of the agent's learning programme, its A systematic training, so that agents know more modern marketing tools and methods, reflects the company's advocacy of "hummingbird - sincere happiness" brand of life. Specific performance:
1, the agents a year to organize regular training sessions. During the meeting, unified approach to convey the company's strategy, marketing support, to solve the agent's suspicions, and exchange the latest marketing theories.
2, Independent professional combat abilities in the training team, regular regional training agents to solve practical problems.
3, to employ professional marketing consulting firm as agents of training consultants, Web site creation of zones of service agents.
Wind power industry is an annual growth rate of 50 per cent of the rapid development of Chaoyang become a hot industry, broad market prospects, will certainly attract more people of insight come join.
In the long-term cooperation of mutual concern manufacturers to maximize profits today, hummingbird agents will be carefully nurtured the growth of paradise, to enhance the competitiveness of the agents go all out. Agents friends not only let the material "get rich as soon as possible", but also in the ability of management "as soon as possible get rich!"
From:http://www.china-windturbine.com/blog/post/Hummingbird-agents.htm
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